Measuring User Engagement in Educational Platforms: A Study on Interactive vs. Passive Learning

Abstract

User engagement is critical to the success of educational platforms, as it directly impacts learning outcomes, retention, and overall user satisfaction. This study investigates the differences in user engagement between interactive and passive learning environments on digital educational platforms, using a mixed-methods approach. Quantitative metrics such as time spent on tasks, completion rates, and interaction frequencies were collected through platform analytics, while qualitative data on user satisfaction and perceived learning effectiveness were gathered through surveys and interviews. A total of 40 participants were divided into two groups: one engaged in an interactive learning experience featuring quizzes, videos, and real-time feedback, while the other experienced a passive learning format consisting primarily of lecture videos and reading materials. The results reveal significantly higher engagement in the interactive learning environment, with participants spending more time on tasks, completing more content, and reporting greater satisfaction. The interactive group also demonstrated higher interaction frequency and better quiz performance, indicating that active participation promotes deeper cognitive involvement and improved learning outcomes. These findings provide valuable insights for educational platform designers, suggesting that incorporating interactive elements can enhance user engagement and lead to more effective learning experiences.